The traditional Realtor will often market his service to a home seller by offering to come over to their property and tell them what the value of that house or condo is. He or she will also take this opportunity to demonstrate their marketing plan for that home and how they will be able to sell the home quickly.
The problem with that is the seller typically needs more! They also need tips on how to ‘dress their home for success’ by making cosmetic improvements and they need to know what their bottom line will be. The seller should be coached on what improvements they should make and most importantly, the fix-ups they shouldn’t do because the return on investment won’t be there.
The renovations that the homeowner has already invested in also need to be taken into consideration in the pricing. The seller also wants to know what their bottom line will be... how much money they’ll net at the end of the day.
What we do is ask a series of questions before we come over for the seller consultation. We want to know what improvements you’ve done, when you did them and approximate costs, if available.
We’ll prepare a Seller Net Sheet showing exactly how much cash you should have in your pocket after the sale. For that, we’ll need to know an approximate figure for the balance outstanding on your current mortgage, the current interest rate and the maturity date. With this info, we’ll also be able to give you some counselling on future mortgage options if you’re moving to a different home.
When we arrive, our first order of business will be to take a tour of your home. We’ll make notes on the features of your condo room by room and we’ll make suggestions as to cosmetic-only fix-ups you could do to maximize your sale price.
Then we’ll sit down at your kitchen table or breakfast bar to find out more about your personal situation and what you’d like most to achieve from the sale of your condo.
We’ll bring you up to date on what’s been happening in the condo market overall and chat about the various marketing strategies we use to get you the best price.
Then we’ll talk about recent condo suite sales that would compare the closest with your unit.
For a condo suite, the most important baseline data we need to know to price it accurately is the exact to-the-penny monthly condo maintenance fee, the direction the unit faces, what upgrades if any you’ve done since purchasing and whether there is a parking space and/or a locker included. It’s also handy to know if the condo maintenance fee changed in the last 90-120 days to be sure we’re comparing ‘apples-to-apples’.
Of course, we’ll need to know all of this before we get together so we can do our pricing research.
We’ll then have all the comparable suite sales with us for you to look at. In a slow market, or in a condo building where there haven’t been many sales, we’ll look at comparable sales going back for several months. In a busy market where there have been lots of sales we’d ideally just look at condos sold in your building within the last 60-90 days.
You’ll see what features and upgrades those homes had compared to yours, and how long they were on the market. This will give us the data to be able to provide a value range for your specific home.
Note that I said ‘Value Range’. It’s impossible to predict exactly to the dollar what any home will sell for. As a result, we will give you a range that your suite will sell within.
In an ideal world with a normal market, we would hit near the top of that range but that doesn’t always happen. But, as a seller, you have to expect that the market doesn’t always look at your property the same way you do and will make their offers accordingly.
Since you’re reading this book, is now the time for you to consider selling your investment or making a move to another home?
If so, you can set up a Seller Consultation with us by going to SellerConsultation.com - you'll find out more about the market, get all your questions answered and learn what the present value of your condominium suite is.
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If you are going to sell your suite in the next 1 to 9 months, what you do right now can make a difference of thousands of dollars in your sale price, and there are some simple things you can do forthwith to make sure you get "Top-Dollar" when you do sell.
HERE ARE 3 FREE SERVICES YOU MAY WANT TO TAKE ADVANTAGE OF RIGHT NOW
First, is our FREE "Pin-Point Price" Analysis, where I can take a closer in-person look at your condo and prepare a very specific price for your suite. This price will be much more precise than the general range that you can get automatically from the site - and we guarantee in writing to sell your condo at the "Pin-Point Price" or higher in less than 32-days.
Second, is our FREE "Room-By-Room Review", where I do a 20-minute walk-thru and make specific recommendations about which fix-ups or improvements you should (and should not) do to prepare your suite for sale. I will point out the lowest cost, highest return improvements you can make to help sell your condominium quickly and for more money.
Third, if you would like, I will include your condo in our "Silent Market" of condominiums that are not yet on the market. Because we generate so much buyer interest from our website, Facebook and Google advertising and other proactive marketing, we may be able to find a buyer for your condo without even putting it on the market… saving you both time and money.
These 3 services are FREE. The Room-By-Room Review takes about an 20 minutes, and we can arrange a time during the day or evening, whenever is most convenient for you.