Once The Listing Agreement Is Signed Now What?

By: Thomas Cook

Once The Listing Agreement Is Signed Now What?


Once the seller has committed to list with an agent, it is the Realtor’s responsibility to put their marketing plan into motion. 
As you can imagine, with 54,000+ licensed agents in the Toronto Real Estate Board, and many of them new to the business, not all of them have a plan.  This is another reason to hire an experienced marketer and negotiator to list your property.
There are many more things that can be done now with the popularity of social media to market homes and work to get the highest price possible.  The marketing plan is one of the conversation points that will happen at the Seller Consultation.
Ideally, we meet with a seller early in the process to conduct a Room-By-Room Review to determine what, if any, cosmetic-only fix-ups might be done to enhance the value. 
The listing agreement would typically be signed several days before the specific date we want your home to show up on the MLS.  That way we would have some advance time to set all our marketing programs in place.

Thomas Cook

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If you are going to sell your suite in the next 1 to 9 months, what you do right now can make a difference of thousands of dollars in your sale price, and there are some simple things you can do forthwith to make sure you get "Top-Dollar" when you do sell.


First, is our FREE "Pin-Point Price" Analysis, where I can take a closer in-person look at your condo and prepare a very specific price for your suite. This price will be much more precise than the general range that you can get automatically from the site - and we guarantee in writing to sell your condo at the "Pin-Point Price" or higher in less than 32-days.

Second, is our FREE "Room-By-Room Review", where I do a 20-minute walk-thru and make specific recommendations about which fix-ups or improvements you should (and should not) do to prepare your suite for sale. I will point out the lowest cost, highest return improvements you can make to help sell your condominium quickly and for more money.

Third, if you would like, I will include your condo in our "Silent Market" of condominiums that are not yet on the market.  Because we generate so much buyer interest from our website, Facebook and Google advertising and other proactive marketing, we may be able to find a buyer for your condo without even putting it on the market… saving you both time and money.

These 3 services are FREE. The Room-By-Room Review takes about an 20 minutes, and we can arrange a time during the day or evening, whenever is most convenient for you.